Our team is looking forward to your visit!
Selling fish is teamwork: Wolfgang Gruber is proud of his team and the many helping hands, that join him during christmas time!
Wolfgang Christian Gruber
Owner and CEO
Wolfgang Christian Gruber is the 5th generation in a family of fish mongers on Vienna’s Naschmarkt. Practically born in the shop his passion is everything that comes from the water. With charme, humour and passion he advises customers and has an eye on the whole shop. To stand in the first line, chatting with customers and to feel the pulse of the market gives him the power to carry on.
Richard König
Sales
Richard König is Wolfgang Gruber’s oldest son. From his childhood he has learnt how to handle fish and knows a lot about it. Our customers like Richard for his friendly advice. He has his eyes everywhere and is in charge of our storage, the design of the displays and the control of freshly delivered fish.
Johanna Spannbauer
Sales
Johanna is Wolfgang’s first daugther and actually a talented hair stylist, that’s why she is always perfectly styled. Since 2013 she works in her father’s fish shop and grow’s into the business more and more. Johanna is well known for her open character and her customer care. Moreover she is very skilled with the knive and cuts perfect fillets for you. The next generation is here!
Alexandra Gruber
Sales
Alexandra is Wolfgang’s youngest daughter and helps her family’s business. She is completing the 6th generation of the Gruber family in the fish shop on Vienna’s Naschmarkt.
140 years of tradition
Fisch-Gruber makes history! Relive with us, how our family was part of the colorful history of Vienna’s Naschmarkt. From a single fish-selling woman to Austria’s most known fish monger!
The history of Fisch-Gruber goes back to 26th November 1876 when Laura Laula Lämmermann got a trade permit from the royal magistrate and founded her fish-business on the old Naschmarkt at the Freihausplatz in Vienna. Since then the vat with carps is trademark of Fisch-Gruber.
The stall had to be rebuilt every day. In summer Laura Lämmermann also sold shells as an additional income. In summer it was too hot to sell fish, so she sold fruits and vegetables.
Her daughter Luise loved to travel and visited Italy frequently. There she got to know Italian fishermen and began importing seafish during the cold winter period from Italy by coach around 1900.
Back then this was quite complicated: The fish was transported by horse coach, in baskets with ice and seaweed, to keep it fresh. Exclusive fish like monkfish, sea bass and sea bream was very sought in the time. But also other fish like sardines, octopus or mussels came from Venice to Vienna on this way.
The Lämmermann family was supplier of embassies and even the royal court – the fresh imports from Italy were a real sensation back then. Around 1910 the family bought four of the new stalls (each 3x3m) on Naschmarkt, planned by Friedrich Jäckel. Also new carp vats were bought.
Around 1935 the next generation took over, as Helene Lämmermann (born 1935) stood in the front row of the family business. But still the vigorous Luise Lämmermann attended the business. Even as an old woman she used to sit in front of the shop with her coffee and her “Kipferl” (croissant) to supervise the business.
During WWII people suffered a lot. Food was rationed, on the black market virtually everything could be bought. A lot of people went fishing in the Danube to survive.
After the war, in 1956, Helene Maisinger took over the shop in the 3rd generation. In the tradition of the typical “Marktstandlerinnen” (saleswomen on the market) she developed a successful business, both with humor and charmant dominance.
Hella Gruber remembers:
We delivered to alle the big hotels – the Sacher, Bristol, Imperial, Astoria. I delivered the fish by bike, carrying the living trouts in a vat on my back. Suddenly I fell down in the middle of Kärnter Straße (a famous street in Vienna’s center). The trouts jumped on the street. They used to call me “blue lightning” because of my coat and my red hat. Even the policemen let me pass when the lights were red.
Hella Meisinger got to know Erich Gruber from Mörbisch (Burgenland). He sold her crayfish very cheap and brought it to the Naschmarkt. A friendship developed…and soon more.
In 1971 Hella and Erich Gruber began to import fish from international Partners. The concept turned out to be successful and the shop grew continuously – to be one of the most traditional and successful family businesses in Vienna. A huge cool storage was built and the Gruber’s were Austria’s biggest lobster importer in the 1980ties. But like in the beginning the customers came from all classes: From the small restaurant on the countryside, over housewifes up to high class restaurants – all bought from Gruber!
In the 1990ties the profile of Naschmarkt changed. Until then the backside were only storages, where the merchants in the evening sold off their goods. The city did a restructuration and closed the storages to build new restaurants and shops.
In 1997 Wolfgang Gruber took over the shop, now being the 5th generation of the Lämmermann-Gruber family. Not only familiar with the world of fish and fishery from his childhood on, his passion is his wonderful product. He gets the strength for his work from his customers, many of them loyal for years and decades.
He made Fisch-Gruber what it is today: The leading specialist for fresh fish and delicacies in Austria. Since 2009 customers can order in our onlineshop 24/7 and have Gruber-quality delivered to their homes in Austria and Germany. As it was 100 years ago, communication and contact with our customers is very important to us. Therefore we offer personal advice and our homepage with special services like in-depth articles, tips and Frischfischlieferungen (delivery notifications). Feel free to contact aus!
Beside our big selection of living fish, every 48 hours fresh fish is delivered to our shop. Highest quality and absolute freshness are the cornerstones of our work. Because when it comes to fish, you can trust us!
Our philosophy
Situated on Vienna’s Naschmarkt we are specialised on fresh fish. We are pleased to meet your high standards for over 140 years. High product quality and outstanding freshness are the key to Fisch-Gruber’s success – the same standard for frozen, fresh or living fish, seafood or delicacies. That’s what we stand for with our family name for 6 generations.
We connect tradition with modernity. For the technical aspect (transport, cooling, hygiene) as well as the selection of products we have our finger on the pulse of time. Our goal is to present our customers with innovative products and to astoun them again and again.
Sustainable and wild caught fish from save stocks are our focus. Our suppliers are friends for decades, which ensures highest quality and establishes trust. Purchasing fish we consider the long term effects on the environment, since we want to enjoy the precious resource fish also in the future.
Honest conversation – because buying fish is a matter of trust. Our personnel anwers to your wishes and advises you extensively. Starting from the product labels up to personal conversations honesty and transparency are important to us. Therefore all our articles are labelled with origin, type of catch and the latin species designation. We hope for customers who feel free to ask and share our passion for fish.
Thank you for your trust and loyalty,
Wolfgang Gruber
Über Fisch-Gruber
So erreichen Sie uns
Fisch-Gruber GmbH
Naschmarkt Stand 33/2. Block A
1040 Wien
office(at)fisch-gruber.at
+43 1 586 32 73
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